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Rongali Celebrating the essence of Assam was organized on the 3rd 4th and 5th of April 2015 at the Veterinary ground Khanapara, Guwahati. The main aim of the festival was to showcase Assam especially the Recourses , tribal culture, handloom and handicraft  and ethnicity to an audience comprising people of Assam , tour operators, travel writers, national media and tourists. The objective is to build bridges amongst various tribes &communities and to extensively market Assam across the country as an tourist destination. It also aimed at providing a platform for discussion session for issues of future development of Assam.

Main Features

  • Discussion session on future development of Assam attended by policy makers, academicians, senior journalists, opinion builders.
  • Performance of  folk dances of various tribes of Assam like Tiwa, Mishing, Rabha , Dimasa
  • Showcasing of the way of life of the various tribes like the Mishing Chang Ghar, Karbi Hemtun, Rabha Hut,and the Dimasha gate or
  • Hand loom and handicraft exhibition cum sale
  • An exhibition on "HISTORICAL TRAIL OF ASSAM" executed by DIRECTORATE OF STATE MEUSEUMS, ASSAM
  • Performance of Bhoana  by a group from Majuli
  • Exhibition  and display of Traditional  fire crackers from Barpeta
  • Exhibition and sale of Assamese jewellery
  • Stalls selling traditional and ethnic of Assam.
  • Interaction with traditional practicer’s of magic from Mayong
  • Presence of a large number of foreign and domestic tourist during the day time carnival
  • Fashion show of traditional wears by leading and  upcoming fashion designer of the state
  • Musical performance by the musical icons of the state Zubeen Garg  and Papon Angaarag Mahanta as well as The leading Folk band The Indian Ocean along with singer from the region like Sajjan Niak, Tarulata Kutum, Manash Robn,Babu, Priyanka Bharali, etc

Key Stake Holders

It is organized by the leading socio cultural trust TrendMMS in association with Hotel & Restaurants Associaton of Assam(HRAA)  and with support from Assam Tourism, Cultural Affairs Deptt,  Govt of Assam and MHA, Govt of India, Ministry of Youth Affairs, Govt of India, India Tourism.

DAY1 PROCEEDINGS

Friday, 3rd April, 2015

The Festival started at around 1pm

a)Day time Carnival – around 5 folk teams performed,  5 dance forms of various tribes of Assam

b) Ethnic Food Festival – around 10 food chains promoting Assamese food was a big hit. 

c) The traditional and ethnic huts of the various tribes were a big hit with the people specially with the children. 

e) Handloom & Handicraft Exhibition – It was a big hit with around 150 stalls of weavers/artisans and designers exhibited and made brisk business

Formal inauguration of the festival at around 5pm in the carnival stage. It started with the jikir jari presentation by a team of jikir artists from Sivasagar. The Festival was inaugurated by Ms. Sumitra Patir, Hon’ble Minister of Tourism, Govt of Assam  in presence of  Mr. Akon Bora, Local MLA, Mr. Ashutosh Agnihotri , IAS, Commissioner Tourism, Govt of Assam, Mr. Pritam Saikia, Commissioner Culture, Govt of Assam, Mr, Manik Sharma, MD, ATDC, Mr. Arun Sharma, President HRAA and Mr. Shyamkanu Mahanta, Chief Organiser of the event.

In his welcome speech, Mr. Ashutosh Agnihotri welcomed all to Rongali and hoped Assam would get more tourists in the coming days. Chief Guest Smti Sumitra Patir appreciated the initiative and opined that it is a pathbreaking initiative to promote Assam Tourism. She also thanked Spicejet for promoting Rongali in the Boarding passes and its inflight magazine.

Cultural Evening:

The evening showcased best of Assamese musical talents performing and enthralling a packed audience of 50,000 people.  The key attractions of the evening was very popular local band North East Breeze, Meishing queenTarulota Kutum,  Tea tribes icon Sajjan Nayak, Assamese singer based in Delhi Mondakini Bora, Bihu Samrat Khagen Gogoi and finally the rockstar from Assam Papon enthralled the audience for two hours.

DAY 2 PROCEEDINGS

Saturday 4th April, 2015

The Festival started at around 11 AM

a) Daytime carnival includes colorful dance performances from various tribes.

b) Ankia Bhaona – Ram Vijay from Sattriya Kendra

c) Book Adda on Assamese Foods organized by Gumrag

From 2- 5PM – Development Agenda of Assam

A discussion was organized at Administrative Staff College Auditorium Guwahati. It was attended by top brains of the State including Mr. Mihirkanti Choudhury, VC, Tezpur University, Pamshree Surya Hazarika, Literature Dr. Lakhinandan Bora,  Scientist Udbhab Bharali, Economists Dr. Amiya Sharma, HN Das, former Chief Secretary, Entreprenurs Ranjit Barthakur, Dr. Naren Dutta, Mr. Abhijit Baruah,singer Angarag Papon Mahanta, dancer Ms Maneka PP Bora, Journlists Mr. Wasbir Hussain, Mr. Pranab Bora etc.  Various speakers spoke about the various aspects including work culture, industrial, economic focus to be given on to make Assam a vibrant state.

The discussion was moderated by Dr. Nani Gopal Mahanta and Dr. Bhaskar Bora, Dean Guwahati University. The deliberation on the future of Assam is being documented in the form of a book.

Cultural evening:

The evening cultural progrmame was inaugurated by Smti Bismita Gogoi, Hon’ble Culture Minister, Govt of Assam.  During inauguration some of the prominent Assamese cultural personalities like Mr. Munin Barua, Filmmaker, Actor Pranjal Saikia and Actor Dinesh Das was felicitated. Chief Guest Ms Gogoi lauded this big initiatives and promised all support from Cultural Affairs Deptt, Govt of Assam to promote Rongali.

Evening Programme's key highlights :

Performance by famous Assamese singers Manas Robin, Babu, Simanta Sekhar, Priyanka Bharali and ethnic fashion shows by top designers of the State.

DAY 3 PROCEEDINGS

Sunday 5th April, 2015

The Festival started at around 1 PM

Daytime carnival includes colorful dance performances from various tribes, bihu performances, traditional games.

The evening cultural performances includes performance by top Assamese rocks bands like Joshua Queah and band, Mo & the Shooting Stars, Ethic Fashion show by top Assamese designer and back to back three rocking performances by one of the India’s top Heavy metal band The Girish & the Chronicles, Zubeen Garg and India’s top rock band The Indian Ocean.

In between old black magic of Assam was displayed by Jaadu Samrat Vikram.

Key takeouts:

  1. Rongali Festival was attended by many tour operators, travel writers across the world.
  2. Spicejet promoted Rongali in its boarding passes across the world, its Spiceroute magazine also highlighted Rongali.
  3. Various Indian ambassies promoted Rongali all across the globe
  4. National media was in full attendece in Rongali. The festival is appropriately highlighted in national media
  5. A very good occasion when all tribes joined hand to promote the State
  6. A market for handloom &handicraft products
  7. A strife torn area enjoyed world class musical performance by watching programme upto 1.30 night.
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