Rongali is a festival of Assam aimed at showcasing Assam as an ideal destination for investments, tourism, and business and to promote harmony in the state. Rongali brings the best of Assam into a common platform in terms of music, dance, fashion, art, craft, colors and culture.
A common platform for the celebration of various tribes and communities of the state, “Rongali” brings the exhibition of the ways of lives and lifestyles of various communities like Bodo, Mishing, Karbi, Dimasa and various other tribes, the colorful dance forms, food, fashion and many more. The festival is a ground for celebration of traditional sports, traditional boat race, etc. and at the same time preserving them. Besides it is recognized as one of the biggest musical festivals of India.
During the last 5 years, Rongali has attracted many cultural aficionados, plenty of tourists, tour operators across India and abroad many International & National Media personalities, Bloggers, Travel Writers and Reporters who later shared their experiences about Rongali and Assam in various platforms which created a positive impression about our Assam and the entire region.
Rongali, the most popular Festival of Assam is organized to showcase Assam as destination and to promote the spectacular crafts of the region Assam Handloom and Textiles has been a major focus of Rongali. Each edition of Rongali has seen large exhibition of handloom and handicraft products of Assam. The focus of Rongali has been on two folds, building bridges amongst the tribes and communities of Assam through culture and showcasing the state in terms of textiles and tourism potential. Over the years, Rongali has presented spectacular handloom and textile potential of Assam, and presented a platform for weavers, artisans of the region for doing brisk business, a fashion platform which has created many top designers of Assam. Some of Assam’s top Designer such as Sanjkuta Dutta, Bidyut Bikash Bhagwati and many others has started their career through Rongali. Likely several top textile entrepreneurs have started their career from this platform.
Rongali saw top talents like Ustad Amjad Ali Khan, Ayan and Aman, Papon, Zubeen Garg, Nucleya, Teri Miko, Arjun, EUPHORIA India’s best rock band Parikrama, Ritviz, Aswekeepsearching, Undying Inc and many more. This year around 20 of India’s best musical talents would congregate and perform during Rongali making it biggest musical festival of North East India.The food festival would present delicacies of Assam and North East with Naga, Assamese, Manipuri and North India delicacies. Around 25 stalls will be created all around the stage for the foodies.
Assam and North East is famous for its handloom & handicraft products. During Rongali a Special Exhibition is organized to showcase the various ethnic products of North East. Last editions of Rongali has hundreds of young entrepreneurs and SHGs showcased handloom & handicraft products.
Rongali would present evenings of fashion show showcasing local and contemporary designs by the famous designers, top models of the North East and few celebrity showstoppers. Rongali promotes local handloom and khadi fabrics in it’s fashion show. The fabrics and designs represents sustainable fashion.Rongali 2022 will have an art exhibition which is aimed at creating awareness about various forms of Art and the North East talents & It would be a meeting place of North Eastern artistes with nationally reputed artistes in front of national media and top art critics in a common platform
Agri-horti is a major strength of Assam and North East. During Rongali has a detailed exhibition showcasing the various agri-horti products of Assam and North East.Rongali is a platform of Start Up Entrepreneurs to showcases their innovation and products. During last editions of Rongali it has highlighted many young start up entrepreneurs at the exhibition which has received wide appreciation from all.
Assam, a land of diverse culture, beautiful landscape is blessed with huge resources. Various tribes and communities, world renowned One Horned Rhino, the biggest river island in the world Majuli, the largest concentration of wild life sanctuaries, highest tea generating region in the world etc. Assam has plenty to offer. Assam is the gateway to other Northeastern states of Meghalaya, Arunachal, Nagaland, Manipur, Tripura and Mizoram. With five national parks, two of which are designated World Natural Heritage Sites by UNESCO, and several wildlife and bird sanctuaries, Assam is a land for wildlife enthusiasts.
At the heart of its mind-boggling biodiversity is the rich topography of Assam with its lush hills and valleys dissected by the majestic Brahmaputra and its many tributaries. Assam is home to over 180 species of mammals, including rare and endangered species like the great Indian one-horned rhinoceros, the royal Bengal tiger, the golden langur and hillock gibbon, and a spectacular range of avifauna. The state has conserved the one-horned Indian rhinoceros from near extinction, along with the pygmy hog, tiger and various species of birds.
It provides one of the last wild habitats for the Asian Elephant. The Kaziranga and the Manas National Parks are designated as World heritage sites. Connected by an infinite chain of pearly threads, intricate as a spider’s web the North-East India represents 8 states - Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura which is considered as India’s most distinct and spectacular region. North East India is unique, full of resources unexplored. Rongali means conglomeration of colours.
Assam is a mix of various tribe’s communities coming together under one platform. It’s a festival of hope and happiness and brings Assam to national map. With support from Govt. of Assam, Rongali is organized by reputed Socio Cultural Not for profit Trust Trend MMS in association with Hoteliers and Tour operators of Assam.